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Financial Services Technology: Processes, Architecture, and Solutions

Title : Financial Services Technology: Processes, Architecture, and Solutions ASIN : 9814416126 Description : Financial Services Technology reviews key financial services business areas, technologies, and trends, providing a primer for students and a reference for industry professionals. It covers current trends and emerging concerns in financial services industry, including cloud computing, big data, business process management, microfinance, mobile banking, algorithmic trading, and ongoing regulatory changes. In addition, it reviews how financial services processes and practices vary between North America, Asia, and Europe. This book aggregates and condenses a broad range of information related to financial services technology and business applications that, until now, has not been available in a single text or information source. It is composed of four major sections: 1) foundations, which provides an overview of how information technology (IT) solutions are implemented in financial institutions; 2) banking technology, which describes the business context and technologies that support retail and commercial banking functions; 3) financial markets technology, which explains the business context and technologies used for the trading equities, derivatives, and foreign exchange products; and 4) cross-functional considerations, which examines technology and solution considerations that span across multiple banking and financial market business areas. KEY FEATURES A primer for banking students and a reference for industry professionals Reviews key financial services business areas, technologies, and practices, and the differences between North America, Asia, and Europe Analyzes current trends and concerns, such as cloud computing, big data, and ongoing regulatory changes Contains over 70 case studies and 100-plus diagrams TABLE OF CONTENTS About the Author. Foreword. Preface. Acknowledgements. Chapter 1 Introduction. PART 1 Foundations. Chapter 2 Business Process Management. Chapter 3 Solution Architecture. Chapter 4 Technology Solution Delivery. PART 2Banking Technology. Chapter 5 Banking Contexts. Chapter 6 Deposits and Lending. Chapter 7 Cash Management and Payments. Chapter 8 Trade […]

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42 Rules for Applying Google Analytics

Title : 42 Rules for Applying Google Analytics ASIN : 1607730405 Description : 42 Rules for Applying Google Analytics is understanding a visitor’s journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages. It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders. List Price : $19.95 Price : $15.88 Saved Price : $4.07 Category: E-commerce Brand: Super Star Press Item Page Detail URL : link Rating : 4.0 Rating : 2 Review : Excellent Easy-To-Read Guide About Google Analytics42 Rules for Applying Google Analytics by author Rob Sanders is the perfect book for new webmasters or those with experience like me that find Google Analytics confusing. This book is an easy-to-read guide that is the opposite of other bulky, complicated books by other authors. The 42 rules in the book are separated into the following sections and include thirteen figures: Part I Preparation: What You Need to Know before You BeginPart II Monitoring: What You Need to Focus on to Make DecisionsPart III Reporting: How to Get the Information You NeedPart IV […]

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How Well Are You Prepared to Earn Money Online

Title : How Well Are You Prepared to Earn Money Online ASIN : B00BL7DPAI Description : This book is designed for people who are contemplating to earn money on line using internet marketing or have been trying to do so with little success up till now. There are many criteria which will make you avoid the pitfalls where 97% of people fail: not being clear about your own goals, having too little experience about how to set up a basic business and keep tracks of your target, keep accounts, have a simple yet solid computing foundation as well as marketing skills adapted to the online world fast changing world to name but a few. Liane is a successful coach and business consultant who brings her experience to help people transform their dream into reality to the online world. How Well Are You Prepared to Earn Money online offers you a clear checklist to build on your strength and catch up on any weak point in a concise and engaging manner. Category: Home Based Item Page Detail URL : link Rating : 4.2 Rating : 4 Review : Important Questions Answered for Online SuccessHow Well Are You Prepared to Make Money On-Line? is a great book that has step by step insights that help you get a clear view of achieving your goals. I really enjoyed her writing style and quickly got drawn into it. I like how the title of the book and the chapters ask questions and then how they give the answers. I really liked chapter 8 about managing your time, the story of the tin soldier and the keys to success that are included!

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Get Bold: Using Social Media to Create a New Type of Social Business

Title : Get Bold: Using Social Media to Create a New Type of Social Business ASIN : 0132618311 Description : “For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”–Guy Kawasaki, author of Enchantment   “Get Bold is…a book to be embraced, studied, and implemented.”–Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!   With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions   How to Drive Maximum Business Value from Social Media! From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative   A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA: Align organizational goals and culture Gain social trust Engage through experiences Network your business processes Design for reputation and risk management Analyze your data…and win!   Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven–and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.   In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization.   Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate–in areas ranging from innovation to cost reduction, customer relationships to talent management. Identify the transformations needed to become a Social Business More fully leverage internal and external networks you already have Engage customers with […]

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A Strategic Framework For Emerging Media: A User Driven Change Book On Sale

Title : A Strategic Framework For Emerging Media: A User Driven Change Book ASIN : 0578083477 Description : Learn to address your customers in social media based simultaneously on their location, platform, and the demographic information available to you. Carlos and Jeff help frame your thinking about this concept and provide a valuable outline of how track your social interactions. List Price : $29.95 Price : $29.95 Brand: UD Publishing Item Page Detail URL : link Rating : 5.0 Rating : 1 Review : Great Book! The company I work for is new to the world of social media and is looking for ideas to better interact with our customer base. This book gives great insight into reaching customers via the various emerging media channels. I found great value in the straight forward descriptions on creating a framework to better service our customers via social media. The book is very user friendly for people/companies new to the use of social media in a business setting. I especially liked that it wasn’t geard towards people with a tech backround, as I found it easy to understand. It contains a framework that can be applied to any size business.

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Strikingitrich.com (Striking It Rich.com) : Profiles of 23 Incredibly Successful Websites You’ve Probably Never Heard Of

Title : Strikingitrich.com (Striking It Rich.com) : Profiles of 23 Incredibly Successful Websites You’ve Probably Never Heard Of ASIN : 007018724X Description : “Striking It Rich.com” is not a how-to book. It’s better. It’s a “how-it-was-done book” revealing 23 unique blueprints which lead to incredible success. Exclusive stories which have never been told… until now. These aren’t the well-known giants, but something far more unusual and useful: 23 sites have learned to do almost everything right. Each one has practical and fresh ideas to share– insider information that will nourish the e-commerce ambitions of budding entrepreneurs and Fortune 500 executives. Every type of web-based enterprise is featured, including information sites that rely on advertising revenue, subscription sites, online retailing to consumers as well as business-to-business sales. Told in story form, there’s never been such a wealth of down-to-earth, fun-to-read business information. Award-winning journalist Jaclyn Easton delves deep inside 23 entrepreneurial minds getting answers to all your questions, candidly revealing exactly what works… and what doesn’t.Even as Net traffic soars, a general feeling persists that nobody–save computer and sex sites and a few other big-time exceptions–is really making money online. Hogwash, proclaims Los Angeles Times columnist Jaclyn Easton. She began tracking successful smaller Web enterprises back in 1995, and in her new book does an excellent job of putting this profit-myth to rest by revealing exactly how nearly two dozen mom-and-pop cyberventures are racking up “significant revenues” right now. StrikingItRich.Com: Profiles of 23 Incredibly Successful Websites That You’ve Probably Never Heard Of offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and CEO Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online […]

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Advertising Works

Title : Advertising Works 12 ASIN : 1841161268 Description : The award-winning case studies in Advertising Works 12 provide a wealth of practical guidance about how to create effective campaigns and evaluate marketing investment. It has been described as “being the cutting edge of new thinking in the marketing communications industry” by Lord MacLaurin, the Chairman of Vodafone. The book features 23 case studies describing real-life campaigns that illustrate the effective use of advertising or other communications disciplines. Every campaign won a major prize at the 2002 IPA Effectiveness Awards. Each case study describes in extensive detail: – The objectives of the campaign – Development of the brand and communications strategy – Campaign execution – Media thinking and planning – Results of the campaign, including measurement of effects on sales or behaviour The case studies demonstrate ‘best practice in action’, and provide a practical source of ideas and inspiration for a wide range of marketing problems. Winston Fletcher, Director of Delaney Lund Knox Warren, described it as “the most thorough, comprehensive and convincing collection of advertising case histories in the world.” Like the other volumes in the series, Advertising Works 12 represents a major contribution to our understanding of how communications work. The book proves that advertising and marketing expenditure can be judged against measurable criteria and that investment in communications can directly increase brand equity, corporate profits and shareholder value. Advertising Works 12 contains practical lessons from which all advertising and marketing professionals can learn and profit. Brand: World Advertising Research Center Item Page Detail URL : link Rating : 5.0 Rating : 1 Review : Marketing ProfessionalExcellent professional book that presents practice oriented insightful materials in combination with in-depth business content and with demonstration of what worked and why. The book triggers thinking. Will be looking forward for […]

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Going Broke: Why Americans Can’t Hold On To Their Money Get Rabate

Title : Going Broke: Why Americans Can’t Hold On To Their Money ASIN : 0195306996 Description : Over the last three decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels. To make matters worse, the personal savings rate is at its lowest point since the Great Depression. Why, in the richest nation on earth, can’t Americans hold on to our money? Winner of the prestigious William James Book Award for Believing in Magic and an authority on irrational behavior, Stuart Vyse offers a unique psychological perspective on the financial behavior of the many Americans today who find they cannot make ends meet, illuminating the causes of our wildly self-destructive spending habits. But unlike other authors, he doesn’t entirely blame the victim. Bringing together fascinating studies of consumer behavior, he argues that the mountain of debt burying so many of us is the inevitable byproduct of America’s turbo-charged economy and, in particular, of social and technological trends that undermine our self-control. Going Broke illuminates everything from the rise of the credit card, to the increase in state lotteries and casino gambling, to the expansion of new shopping opportunities provided by toll-free numbers, home shopping networks, big-box stores, and the Internet, revealing how vast changes in American society over the last 30 years have greatly complicated our relationship with money. Vyse concludes both with personal advice for the individual who wants to achieve greater financial stability and with pointed recommendations for economic and social change that will help promote the financial health of all Americans. Engagingly written, with startling insights into modern consumerism and with poignant human-interest stories of people facing financial failure, Going Broke offers a provocative new perspective on American economic behavior that is likely to stir controversy and serious debate. List Price : $14.95 Price : $12.16 […]

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NetCasters: Using the Internet to Make Fishers of Men

Title : NetCasters: Using the Internet to Make Fishers of Men ASIN : 0805447849 Description : Like the industrial age before it, the information age has changed our lives in monumental new ways, including how a lot of us are learning about spirituality. Research suggests fifty million people will rely solely on the Internet—indeed the new Roman Road—for their faith-based experiences in 2010.In NetCasters, Craig Von Buseck, director of CBN.com for the Christian Broadcasting Network, discerningly profiles those who are doing the best job of spreading biblical Christianity online. He encourages the church at large to follow their lead and fish for souls in these same rich waters—from blogs and chat rooms to Facebook pages, Twitter accounts, and beyond. List Price : $14.99 Price : $13.49 Saved Price : $1.50 Brand: B&H Books Item Page Detail URL : link Rating : 5.0 Rating : 5 Review : A much-needed bookThere has been no book giving a general overview like this since Andrew Careaga’s books in the early days of the Web. Its well-researched and visionary coverage, interviews and case studies are indispensable to anyone needing to understand the nature of the new media and how to use them effectively to share the good news.

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# PRIVACY tweet Book01: Addressing Privacy Concerns in the Day of Social Media

Title : # PRIVACY tweet Book01: Addressing Privacy Concerns in the Day of Social Media ASIN : B004A90CBY Description : Concerns about privacy are not new. Since time immemorial, we humans have valued and guarded our privacy, often jealously or violently. It is therefore no surprise that privacy online is of such great concern in our connected world. Today, when we conduct so much of our life online–bank transactions, credit card payments, transmission of personal messages and images to friends and family–it is completely understandable that we should be concerned about the privacy of our communication and information. Privacy concerns in the virtual world are often compounded by lack of information and awareness. Not all of us are completely clear on how we should guard our privacy on the Internet. Especially in the corporate world, privacy becomes a huge concern, since it is not only the individual employee who can be at risk, but co-workers and the corporate entity too. Can privacy be guaranteed? How can you raise employee awareness on privacy issues? These are just a few of the questions that Lori Ruff is so well-qualified to address. In #PRIVACY tweet Book01, Lori tells you–in the succinct and ever-popular tweet format–what exactly privacy on the Internet means to your organization. To cite just one example, she addresses the need for privacy issues to be part of a hiring firm’s requirements and why they must be in line with customer relations. You don’t have to be an Internet guru to perceive and benefit from her experience and wisdom. Using Lori’s book you can secure your privacy at the individual, group and corporate levels without paranoia. Read PrivacyTweet to clear the fear, so that you approach the Internet with caution, yet confidence. ‘#PRIVACY tweet Book01′ is part of the THINKaha series […]

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly (Your Coach in a Box)

Title : The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly (Your Coach in a Box) ASIN : 1596592907 Description : For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. List Price : $29.98 Price : $27.73 Saved Price : $2.25 Category: Personal Transformation Brand: Your Coach In A Box Item Page Detail URL : link Rating : 4.5 Rating : 191 Review : What a Wake-Up Call!By embracing the strategies in this book , you will totally transform your business. David Meerman Scott shows you a multitude of ways to propel your company to a thought leadership position in your market and drive sales – all without a huge budget. From my perspective, the best thing about this book is that everyone can gain value from it. There are so many places you can start applying these new rules of marketing and PR. For example, I’m an experienced blogger, considered an expert in my field and already have a strong online presence. Yet I’m immediately going to start applying the lessons in Chapter 14: How to Use News Releases to Reach Buyers Directly. Here’s what else I like about this book: 1. The author includes numerous examples from a variety of businesses in different industries & sizes that have all used these strategies for success. 2. The book […]

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Implementing Responsive Design: Building sites for an anywhere, everywhere web (Voices That Matter) Discount !!

Title : Implementing Responsive Design: Building sites for an anywhere, everywhere web (Voices That Matter) ASIN : 0321821688 Description : New devices and platforms emerge daily. Browsers iterate at a remarkable pace. Faced with this volatile landscape we can either struggle for control or we can embrace the inherent flexibility of the web. Responsive design is not just another technique–it is the beginning of the maturation of a medium and a fundamental shift in the way we think about the web. Implementing Responsive Design is a discussion about how this affects the way we design, build, and think about our sites. Readers will learn how to: Build responsive sites using a combination of fluid layouts, media queries and fluid media Adopt a responsive workflow from the very start of a project Enhance content for different devices Use feature-detection and server-side enhancement to provide a richer experience List Price : $39.99 Price : $22.99 Saved Price : $17.00 Category: Electronic Documents Brand: New Riders Item Page Detail URL : link Rating : 4.8 Rating : 12 Review : The definitive web designers handbookEarly on, the author points to an interesting statistic that, in 2010, traffic to mobile websites grew 600 percent. This point frames the discussion of what the book’s focus is on, mainly that mobile is important, mobile is different than previous mental models, and it is growing at an alarming rate. The author goes on to enlighten us to the fact that this isn’t really a mobile or small screen problem that we are dealing with. This is a problem of connected devices with a wide ranges of screen sizes, device capabilities, and network speeds. One last big point at the outset, multiple sites based on screen size do not scale. From this beginning the author introduces the device-agnostic […]

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Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies) Discount !!

Title : Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies) ASIN : 0123859301 Description : Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones List Price : $49.95 Price : $33.01 Saved Price : $16.94 Category: Human-Computer Interaction Brand: Morgan Kaufmann Item Page Detail URL : link Rating : 4.8 Rating : 8 Review : Indispensable Resource!I have been a huge fan of Ginny’s Letting Go of the Words since the first edition as a one-stop resource for my eLearning content development team. We even led an internal workshop around the content of the book, as it is jam packed with best practices for writing for online viewers. This new edition builds on the first with updated research and examples, and is even more needed and welcome. We find many of the new generation workforce woefully unaware of what our firm considers the most basic rules of writing – understanding the needs of the reader, using active voice, creating a hierarchy of useful headings, paring down the amount of content to fit the delivery medium … This is especially true of new […]

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